ICP and account targeting
We turn your ideal customer into a clear list of accounts, segments, territories, and buyer roles.
Outsourced SDR teams
Build qualified pipeline without building an internal SDR function.
We hire the SDR, train them on your business, manage the daily work, and make sure the right accounts are getting real outreach.
- Phone, email, and LinkedIn outreach
- Real conversations instead of call center scripts
- A manager who coaches and holds accountable
- Data support and reporting
Managed SDR workflow
Target
Research
Engage
Meet
What the team handles
We do the work that keeps outbound moving.
Your sales leaders can stay focused on deals. We handle the lists, calls, follow up, coaching, and reporting.
Contact research and hygiene
We find the right people, fill the gaps, remove stale records, and keep the list usable.
Human led prospecting
The rep uses phone, email, and LinkedIn with a message that fits the buyer and market.
Qualification
The rep learns enough about fit, timing, need, and context before passing the conversation to your team.
Meeting setting
We schedule the meeting, confirm it, and make sure your team gets the context.
Follow up
We keep following up when the conversation deserves more than one attempt.
Management and coaching
We review the calls and numbers, coach the rep, and step in when the work slips.
Reporting and changes
We track what happens and adjust the target, message, and approach based on what we learn.
Built to represent your company
Your rep should sound like they understand the account.
The goal is not more dials for the sake of it. It is better conversations with the people your company should be talking to.
Account aware
The rep starts with the account, the buyer, and a real reason the conversation may matter.
Human led
Technology helps with the work. The rep still has to listen, think, handle objections, and have a real conversation.
Professionally managed
We coach the rep and hold the work accountable instead of handing that job back to your Head of Sales.
Measured by outcomes
Calls matter, but qualified conversations, meetings that happen, and pipeline movement matter more.
Compared with building internally
Get the SDR without taking on the entire SDR department.
Hiring internally also means recruiting, ramp time, coaching, data, tools, performance management, and replacement. We take that work off your plate.
Requirement
Build internally
Capital Generations
Recruiting and hiring
Owned by your team
Managed by CG
Training and development
Requires internal bandwidth
Built into the engagement
Daily coaching and accountability
Falls to sales leadership
Sales manager included
Data and list operations
Separate tools and resources
Data support included
Performance visibility
You build the reporting
Dashboard and review rhythm
Replacement responsibility
Restart the hiring cycle
Managed by CG
The team behind the rep
More Than an SDR
Your dedicated SDR is backed by sales management, client success, data, reporting, integrations, and operational support. That broader team is part of the engagement.
ClientYou get an entire team behind the results.
SDR Manager
Leads. Coaches. Holds accountable.
Dedicated SDR(s)Executes outreach and books qualified meetings.
Training and coaching
Accountability
What you get
- Daily accountability
- Training and coaching
- Call reviews and feedback
- One to one coaching and support
- Performance management
- A manager who cares and holds the bar high
Client Success
Strategy. Execution. Improvement.
StrategyICP, messaging, cadence, and campaign strategy built around your goals.
Copy and templatesMessaging and templates built for the market and buyer.
Campaign managementLists, cadences, follow up, and ongoing changes.
ReportingClear reporting on activity, conversations, meetings, and pipeline.
What you get
- A team that owns the process and drives results
- Proactive updates and continuous improvement
Data
Data. Systems. Automation.
Custom Power BI dashboardA reporting view built around the metrics that matter to your program.
CRM and API integrationsAutomated data flows into your CRM through integrations or custom work.
Custom workflow supportCustom automation and technical support when the sales process needs it.
What you get
- Full visibility in real time
- No manual guessing
- Clean data that powers better decisions
Administrative Support
Operations. Support. Whatever it takes.
InvoicingAdministrative support around the engagement.
Ad Hoc SupportWhen something extra comes up, we help get it handled.
What you get
- Smooth operations
- Invoices and administration
- Ad hoc support
- Things done without you chasing
This is more than an SDR.It is a managed team, a proven process, and the systems to drive results.
PeopleThe right people in the right roles.
ProcessA repeatable process that drives results.
PerformanceMeasured, managed, and improved.
OutcomesMore conversations. More pipeline. More revenue.
Frequently asked
Outsourced SDR questions
Straight answers about what the team does and how we manage it.
Is outreach only by phone?
Phone is a core strength, but the team can also use email and LinkedIn based on the market, buyer, and conversation.
Do SDRs use a fixed script?
We prepare the rep with a clear message and call framework, but we do not expect them to read a generic script. They need to listen and respond to the person on the other end.
Who builds the target account and contact lists?
We handle the account and contact research, list maintenance, segmentation, and cleanup around the ideal customer profile we agree on together.
What happens when an SDR is underperforming?
We coach the rep, review the calls and numbers, and take action when the work is not where it needs to be. We also handle replacement when necessary.
How are meetings handled after they are booked?
The team books and confirms the meeting, records useful context, supports the handoff, and tracks what happens afterward.
Let’s talk
Want to see what an SDR team could look like for you?
Tell us who you sell to, how outbound works today, and where you need more help.