Human
We use technology to support the work, but people still create the conversation and handle the nuance.
About Capital Generations
We built Capital Generations to take the hard parts of building a sales team off your plate.
We hire, train, manage, and support dedicated sellers so growing companies can get more sales work done without building every role and process themselves.
- Real people having real sales conversations
- Sellers dedicated to your program
- Management and coaching included
- Targeting, data, and reporting support
Sales operatorsHuman
Accountable
Targeted
Visible
Our point of view
Hiring a rep is easy to say. Keeping them productive is the hard part.
Someone still has to find the right person, train them, coach them, keep the data clean, review the calls, track the work, and step in when something is not working.
That is the work we take on. You get a dedicated seller, and we handle the management and support required to keep the person productive and accountable.
We have especially strong experience in education and complex B2B sales, where the buyer group, timing, and quality of the conversation really matter.
How we work
What it should feel like to work with us.
Clear communication, honest feedback, real accountability, and no pretending that sales is automatic.
Accountable
We coach the people we provide and deal with performance issues instead of handing them back to you.
Focused
We stay focused on the accounts, roles, and business goal that matter to your company.
Transparent
You should be able to see what the team is doing, what is happening, and what we think should change.
The people behind the work
Meet the team behind Capital Generations.
Clients do not work with a faceless outsourced sales operation. These are the people who manage the reps, shape the strategy, build the reporting, and keep the day to day work moving.
Founder and Managing Director
John Lezcano
John leads Capital Generations with a focus on building sales teams that work in the real world. He works closely with clients on strategy, team structure, execution, and growth while overseeing the people and processes behind each engagement. His approach comes from years of building and managing outbound sales teams and understanding firsthand how much work goes into recruiting, training, coaching, and keeping a sales organization accountable.
He founded Capital Generations around a simple idea: clients should get more than a rep. They should get a team that understands their business, stays close to the work, and takes responsibility for helping create real pipeline.
Clients should get more than a rep. They should get a team that understands the business and takes responsibility for the work.
SDR Manager
Gustavo Neves
Gustavo leads the day to day management of the SDR team, with a focus on coaching, accountability, execution, and continuous improvement. He works closely with reps to review performance, strengthen outreach, and keep campaigns aligned with client goals. His role is to make sure the team has the support, structure, and feedback needed to perform consistently.
Client Strategist
Gabriel Aguiar
Gabriel works closely with clients to understand what they are trying to accomplish and turn those goals into a clear outreach strategy. He helps shape campaign direction, refine messaging and targeting, and make adjustments as performance data comes in. His role is to keep client objectives connected to the day to day execution so the team stays focused on the right priorities.
Sales Operations & Data Reporting
Fernanda Monello
Fernanda supports the data and reporting side of Capital Generations, helping turn day to day sales activity into clear, useful information. She organizes and monitors performance data, maintains reporting systems, and helps identify the trends that matter most to each client program. Her work gives the team better visibility into what is happening and where adjustments may be needed.
Administrative Support & Reporting
Nicole Ortega
Nicole helps keep the operational side of Capital Generations organized, accurate, and moving. She supports reporting, documentation, internal coordination, and the day to day workflows that keep client programs on track. She also helps make sure information is updated, processes are followed, and the team has what it needs to stay responsive.
Administrative Support
Aline Santos
Aline keeps the day to day administrative side of Capital Generations organized and moving. She supports documentation, coordination, invoicing, internal follow up, and the many small details that help the broader team stay focused on client work. Her role is all about keeping things running smoothly behind the scenes and stepping in wherever extra support is needed.
Dedicated talent
SDR / AE
Built around your goals
Manager
Data
Client success
Reporting
The Capital Generations model
The seller has people behind them.
The exact structure depends on the work, but management, client success, data, and reporting stay involved.
- Dedicated SDR and/or AE talent
- Sales manager
- Client success
- Data and list operations
- Dashboard visibility
What we are, and what we are not
We work like part of your team, not a call center.
We are built for companies that care about how their brand is represented, how the people are managed, and whether the work is moving.
Capital Generations
- A seller dedicated to your program
- Human led, account aware outreach
- Manager coaching and follow through
- Data and reporting support
- Built around the client’s goals
Not the model
- Shared appointment setter pool
- Generic call center scripts
- Automated volume without context
- A list of leads with no ownership
- Another contractor for you to manage
Frequently asked
About the company
A few straight answers about fit, location, and how we work.
Where is Capital Generations based?
Capital Generations is based in New York and supports B2B sales programs with a strong focus on the United States.
What type of company is the best fit?
The best fit is usually a growing B2B company, often under 100 employees, with a credible offer and a Head of Sales or commercial leader who needs more people doing the work.
What is Capital Generations not?
We are not a low cost call center, a shared pool of generic appointment setters, a list broker, or a mass outreach tool. We provide managed sellers who are expected to represent the client professionally.
Does Capital Generations work outside education?
Yes. Education is a major area of experience, but we also work with B2B companies in other markets where targeted outbound and managed sellers make sense.
Let’s talk
Want to see whether we would work well together?
Tell us what your team needs. We will have a straightforward conversation about fit.