Target market design
Define the accounts, segments, buyer roles, territories, and contact coverage that matter.
Full outsourced sales teams
One team to create the conversation and keep it moving.
We connect SDR and AE work so the target, handoff, follow up, and reporting stay clear from first contact onward.
- SDR and AE support in one team
- Clear rules for qualification and handoff
- One manager and client success rhythm
- Visibility from first touch onward
Connected sales workflow
ICP
SDR
Meeting
AE
Pipeline
One management rhythm Shared data Client success
Close the gaps between roles
The handoff should not be where momentum dies.
We keep the SDR and AE working from the same definition of a good opportunity, with clear ownership and shared context.
Outbound engagement
Start account aware conversations through phone, email, LinkedIn, and relevant follow up.
Qualification and meetings
Clarify fit and context, schedule the conversation, confirm attendance, and document the handoff.
Sales execution
Run discovery, demonstrations, follow up, opportunity movement, and next step ownership.
Review and improve
Use outcomes across the funnel to improve the ICP, messaging, qualification, and process.
Why connect the team
One team means fewer dropped balls.
Instead of juggling separate vendors, contractors, and internal processes, you get one managed workflow and one place to see what is happening.
- Shared qualification standards
- Faster, clearer SDR to AE handoffs
- Consistent messaging across the buyer journey
- One manager and client success cadence
- Combined visibility into activity and outcomes
Managed revenue podActive
SDRCreates qualified conversations
AEMoves opportunities forward
ManagerCoaches and holds accountable
Client successKeeps the engagement aligned
Data supportSupplies the right market coverage
DashboardMakes performance visible
Best fit situations
When a full team can make sense.
This works well when you need a connected sales team but do not want to hire and manage every role yourself.
New outbound motion
Launch a structured outbound program around a validated offer and target market.
New market or territory
Create a dedicated pod for a segment, geography, vertical, or product line.
Lean internal sales team
Give your Head of Sales more people doing the work without adding a full internal org chart.
Inconsistent handoffs
Connect meeting creation and opportunity follow up through one defined workflow.
Frequently asked
Full sales team questions
The team works best when everyone is clear on ownership, process, and outcomes.
Does a full sales team replace our Head of Sales?
No. Your commercial leadership still owns strategy, pricing, product decisions, and major deals. We add the people and management needed to get more of the sales work done.
Can the team include both Capital Generations and internal sellers?
Yes. Internal and Capital Generations sellers can work together as long as everyone knows who owns each stage, what counts as qualified, and how the handoff works.
How are SDR to AE handoffs handled?
We agree on what qualifies, what context the AE needs, who owns the follow up, how quickly it happens, and how the outcome is recorded.
Is the full sales team model only for companies with no sales team?
No. It can help an early sales team, support a new market, add capacity around an existing team, or run a dedicated outbound motion while your leaders focus elsewhere.
Let’s talk
Need one team to own the handoffs?
Tell us how sales is set up today. We will help map the roles, ownership, and support you actually need.