Results and reporting

You should be able to see what is working.

We track the work, the conversations, the meetings, and the pipeline so you know what is happening and where we need to change course.

  • Real results with client names kept private
  • Meetings and conversion you can follow
  • Visibility by target market
  • Power BI reporting

Selected outcomes

A few results from work we have done.

The companies are anonymous, but the numbers come from real engagements. They are examples, not promises.

600% increase in meetings held

By month three in one education engagement.

as many meetings as internal staff

In a selected direct comparison engagement.

200+ meetings scheduled in H1

Generated for one client during 2023.

$3.5M pipeline generated

Reported during 2023 in a selected engagement.

Anonymized engagement snapshots

Different businesses. The same need for people who follow through.

We are keeping client names private for now.

Education technologySDR engagement

Increase qualified meeting production.

A growing education technology company needed more consistent access to school and district buyers without placing the full recruiting and management load on internal sales leadership.

600%increase in meetings held by month three
internal meeting output
STEM and enrichmentScaled SDR team

Scale a successful education outbound motion.

The program expanded from one SDR to a team of four serving school and district targets across multiple education offerings.

200+meetings scheduled in H1 2023
$3.5Mpipeline generated in 2023
K through 12 servicesMarket development program

Open new private school opportunities.

Capital Generations built outbound targeting around industries and geographies, helping the client reach multiple campus organizations during a critical school start growth period.

250%private school growth during ramp period
Multiplemultiple campus clients added
B2B technologyDedicated outbound partner

Create a reliable source of outbound opportunities.

The program targeted technology stakeholders at large school districts and became a primary outbound lead source for the client’s internal sales staff.

3:1meeting advantage over internal staff
Newmarket opportunities identified

The dashboard is part of the service

No mystery report. No raw activity dump.

We turn the daily work into a view you can use to manage the program and decide what to change.

  • Account and prospect coverage
  • Call composition and contactability
  • Qualified contact and conversion trends
  • Meetings scheduled, held, canceled, and missed
  • Performance by geography, segment, or target market
  • Meeting and pipeline follow through
Client performance dashboard
Reporting view
ActivityVisibleCalls, emails, tasks
ContactabilityTrackedBy segment and period
MeetingsQualifiedScheduled, held, outcomes
Performance trendIllustrative
Outreach outcomesBy period
Meeting outcomesCurrent view
ScheduledTracked
HeldTracked
RescheduledTracked
No showTracked
Illustrative dashboard layout. Actual reporting is configured to each engagement.

Frequently asked

Results and reporting questions

Reporting should make the next decision easier, not just add more charts.

Why are the case studies anonymized?

We are keeping client names and private campaign details off the public site. The results are real, but the companies remain anonymous.

Are these results guaranteed?

No. Results depend on the offer, market, timing, sales cycle, target quality, internal follow up, and many other factors. These are examples from prior work, not promises.

Which metrics are tracked?

We can track account coverage, outreach, conversations, qualified contacts, meetings scheduled and held, cancellations, missed meetings, conversion, market performance, and pipeline movement.

Can reporting be tailored to our sales process?

Yes. We can shape the Power BI view around your market, meeting definitions, stages, and the outcomes your team actually uses.

Let’s talk

What would a good result look like for your team?

Tell us what you are trying to change in the funnel. We will talk through what the team should own and what we would measure.

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